Donald and Virginia were deeply influenced by mid-century design—its bold, enthusiastic vision of progress, but also it’s architecture, furniture, and overall clean visual language. The new logo reflects that sensibility through simple geometric shapes, balanced proportions, and a mid-century-inspired palette of bright but complex colors.

The design is timeless rather than trendy, rooted in the Sherwoods’ era of optimism and community building, but refreshed and contemporary for the next generation of leadership.

Each element of the logo suggests the Trust’s ongoing mission and interconnected impact.

Layered, radiating shapes make up the logo mark, suggesting energy, momentum, and systems change. The overlapping forms suggest a Venn diagram, symbolizing how Sherwood Trust brings people and organizations together, with intersections of collaboration where ideas, resources, and leadership converge to multiply efforts. These elements extend beyond the edges of the mark’s implied boundary, referencing the openness and accessibility embodied in Sherwood Trust’s clear, welcoming, and transparent way of working.

The bold signature is solid and established but friendly. Though the sans-serif typeface is based on geometric forms, it retains touches of humanist warmth.

Sherwood Trust’s new website includes sections introducing the organization and describing current efforts, historical roots, grant guidelines & application process, case studies of past partner organizations, the current year’s competitive grant recipients, administration tools for a full calendar of leadership classes and events, email newsletter, and contact.

Alan’s well-outfitted Sprinter is not just his mobile office and workshop but also one of his company’s most visible brand-building assets. WWCCo designed the van to be visible and reinforce the brand while building client confidence in his skill and workmanship.

Of course, with his custom-branded apparel, he’s also a walking, fully outfitted brand ambassador himself.