Animal Element
Since 2009, Animal Element has formulated and compounded natural supplement products that provide horses and dogs the nutrition and support they need to perform and thrive.
Andy Dressler and Mark Kaylor came to Walla Walla Creative Co. knowing they needed a product line package design update. By the time they had explained their objectives and constraints, they knew they’d found a partner team to help develop and build a brand reflecting their experience, values, and understanding, not just what’s in the bags.
In addition to new packaging for the complete product line, Walla Walla Creative Co. developed a new brand identity both for Animal Element and for Vitl Supplements (a new sub-brand for the product line itself), including logos, business papers, website, promotional and sales materials, signage, vehicle graphics, and apparel.
The pair of logos are designed to complement each other and work together but can also stand alone as needed. They are clean and simple, evoking technology and modern scientific rigor as well as friendliness and trustworthiness.
Stylized leaves represent the products’ natural ingredient sourcing and the company’s focus on health and vitality through supporting and enabling the body’s natural systems. The leaf also provides brand continuity, referencing a similar element in the original logo.
Both logos feature lightly modified custom typography based on characters from designer Julieta Ulanovsky’s bold, clean, geometric sans-serif Montserrat font.
The also logos share a of a pair of vibrant greens, reinforcing a focus on nature and purity. While the Vitl logo adds a limited set of five additional colors, each associated with a specific Vitl product. The colors are sometimes deployed in a color band stripe under the Vitl logo, referencing the product line specifically while leveraging general associations within the supplement market space.
With the rebranded and newly focused Vitl Supplements product line in place, Animal Element’s new website and online retail storefront tells their story, shares their vision, and manages product sales and inventory. It also hosts an outlet for dealer resources and sales tools.
A comprehensive package redesign process brought Animal Element’s full product line into their new brand space and anchored the company-wide design language that followed.
A broad range of consistently branded materials empower dealer marketing efforts while reinforcing the overall brand. From a rolling mini-trade-show-booth/billboard of a trailer to full-custom canopy, product line brochures, price list sell sheets, signs, large format displays, tables, garments, and more.
