Snipes Mountain Ranch
Branding Proposal
Date: August 23, 2025
Vision Statement
Snipes Mountain Ranch and Natural Selection Farms is much more than a producer of premium beef and fruit—it’s a legacy in motion.
Each offering reflects generations of care, land stewardship, and a deep-rooted commitment to honest, high-quality agriculture.
We believe heritage and craft should shine.
We believe sustainable farming is an opportunity to tell a powerful story.
We believe your products deserve branding that honors their thoughtful provenance.
Project Overview
To honor and elevate this powerful story, Snipes Mountain needs more than visual fixes. You deserve a brand system that feels rooted and refined, professional materials that convey trust, and a website platform that supports seamless sales and storytelling.
Walla Walla Creative specializes in these kinds of grounded, layered identity systems—blending strategic clarity with design that endures.
Scope of Work
Creative Brief
We begin with a creative brief—a strategic roadmap for the brand and the project. It defines goals, audiences, personality, visual direction, and key messages. This foundation ensures every design decision—from the logo to the website—is intentional and cohesive.
Logo Polish & Mini Brand Guidelines
We will refine your current logo for clarity and versatility and provide a mini brand guide with updated typography, color palette, and usage best practices.
Business Identity Package
A suite of collateral that presents your brand consistently and beautifully:
• Letterhead (print and digital)
• Envelopes
• Business cards
• Note cards
• Apparel layout for staff wear or events
Website Polish & E-Commerce Upgrade
Your website will become a functional and storytelling hub:
• Refined visual design aligned with your refreshed branding
• Responsive layout for desktop, tablet, and mobile
• E-commerce tools for product sales and pre-orders
• Integrated email marketing system
• Improved backend for inventory and order management
Future Scope: Dog Treat Packaging
Once this foundational brand process is complete, we will prepare a dedicated proposal for packaging design for your new dog treat line. This will include a flexible base bag design with sticker variations for product types and barcodes.
Project Timeline
Week 1: Creative brief kickoff
Weeks 2–3: Logo directions + mini brand guide
Week 4: Identity package design
Weeks 5–7: Website design and e-commerce setup
Week 8: Launch and handoff
Investment
Flat project fee: $6,000
Payment terms:
50% due at project start
25% due upon delivery of brand identity proofs
25% due at final website proof
Ongoing support (optional): Hosting, email setup, domain management, and one hour of monthly design support at $150 per month.
Why Walla Walla Creative
We specialize in delivering enterprise-level polish with a craftsperson’s care. By blending strategy, design, and production, we help brands like yours—rich in story and substance—communicate confidently and clearly.
From familial farms to destination dining, our method is the same: deep listening, refined design, seamless delivery.
Next Steps
If this outline matches your vision, we’ll move forward by confirming scope and timeline. From there, we’ll prepare a detailed contract and begin the creative brief process.
Branding Proposal
August 22, 2025
Vision Statement
East Alder Table is more than a restaurant — it’s an experience.
Every evening, the lights go up on something new: a different chef, a different cuisine, a different story told through food. From comforting classics to daring explorations, each night is a ticketed event, designed to surprise, delight, and connect.
We believe dining should feel like discovery.
We believe anticipation is part of the meal.
We believe Walla Walla deserves a place where variety, creativity, and community come together at the table.
East Alder Table is that place. A stage where food is the performance, and every seat is the best in the house.
Project Overview
To support this vision, East Alder Table needs more than a logo or website. You need a brand system that feels as dynamic as your concept, professional business materials that inspire confidence, and a digital platform that sells tickets seamlessly while capturing the imagination of your guests. Walla Walla Print Co. specializes in building these foundations for ambitious ventures — blending strategic thinking, strong design, and practical execution.
Scope of Work
1. Creative Brief Process
We’ll begin by building a creative brief — a practical roadmap that guides every design and communication choice. Our process ensures clarity and alignment at every step. It includes:
Project Goals – What success looks like at launch and in the years ahead.
Audience – Identifying your primary diners, from local food lovers to visiting wine tourists.
Brand Personality & Voice – Capturing the adventurous, welcoming tone of East Alder Table.
Visual Direction – Establishing colors, typography, and imagery that reflect your vision.
Competitive Landscape – Positioning East Alder Table uniquely in the region.
Key Messages – Big ideas to anchor all guest communications.
The completed brief becomes the touchstone for the project, ensuring your brand feels intentional, consistent, and uniquely yours.
2. Logo Design – Three Options
A strong logo is more than decoration — it’s the shorthand for everything you stand for. We’ll explore three creative directions that balance:
Flexibility – Works across signage, menus, apparel, and digital spaces.
Memorability – Captures the spirit of East Alder Table.
Timelessness – Designed to endure and grow with your concept.
We’ll refine the chosen direction into a full logo system and provide you with all the logo assets you need.
3. Business Identity Package
Consistency across touchpoints builds trust and elevates perception. Deliverables include:
Stationery System – Business cards, letterhead, envelopes, and greeting cards.
Digital Tools – A polished, mobile-friendly email signature.
Apparel – Branded hats, jackets, and shirts to reinforce the brand in staff and guest interactions.
Each piece will be created as part of a unified system, ensuring cohesion across physical and digital channels.
Beyond these initial pieces, the identity package establishes the visual foundation for all future applications — signage, menus, website, social media, and more.
4. Website Development
The website will be East Alder Table’s most important front door — designed as both a marketing tool and a seamless ticketing platform.
Key features:
Rotating Menus & Chef Spotlights – Highlighting variety and creativity with bold imagery and storytelling.
Ticketing Integration – A streamlined, reliable ticket purchase process.
Responsive Design – Optimized for mobile while polished on desktop.
Search & Sharing – SEO-friendly structure and social media integration.
Scalability – Built to adapt as East Alder Table grows and evolves.
This site will not only sell tickets — it will position East Alder Table as a destination brand, generating excitement and loyalty.
Design Approach
Our work balances clarity, consistency, and flexibility. For East Alder Table, that means creating a brand system that feels cohesive across signage, menus, website, and apparel, while leaving room for variety as chefs and cuisines change. Every design choice will tell the story of anticipation and discovery, ensuring the guest experience begins the moment they encounter your brand.
Project Timeline
Week 1 – Discovery & Brief
Creative brief session
Research and positioning
Alignment on goals and brand direction
Week 2 – Logo Development
Presentation of three logo concepts
Feedback and refinement
Finalization of logo system
Week 3 – Identity Package
Design of stationery, email signature, and apparel concepts
Feedback and revisions
Delivery of production-ready files
Weeks 4–5 – Website Development
Design and build of key pages
Integration of the ticketing system
Content population and mobile optimization
Week 6 – Testing & Launch
Cross-device testing
Final adjustments
Launch of live site
Ongoing – Monthly Support
Hosting, email, URL management
One hour of monthly design support
Investment
Your complete brand foundation for East Alder Table — including creative brief, logo design, business identity package, website development, and launch support — will be delivered for a flat project fee of $6,000, with 50% due at project start, 25% due at the first identity proof, and the remaining 25% due at the first website proof. Ongoing website hosting, email hosting, URL registration, and monthly support are included at $150 per month following launch.
Why Walla Walla Creative?
We specialize in creating big-brand impact for small and mid-sized businesses. Because we handle both design and printing in-house, East Alder Table will benefit from a seamless process — from concept to finished materials. Our team delivers premium, professional design that looks and feels like a national brand while staying practical and within budget.
The result: exceptional quality, less hassle, and a brand presence that inspires confidence from day one.
CONTACT:
David Mumm
Creative Director, Walla Walla Creative Co.
(509) 386‑9334
Our team is eager to partner with Stone Songs to elevate your brand and amplify your credibility.