Snipes Mountain Ranch

 

Snipes Mountain Ranch & Natural Selection Farms — Branding Proposal

Date: August 27, 2025

Vision Statement

Snipes Mountain Ranch and Natural Selection Farms share a deep respect for land, heritage, and the people who enjoy the fruits of your work.

Together, your brands are authenticity.
They are responsibility.
They are a story worth telling.

We believe heritage and craft should shine.
We believe sustainable farming is an opportunity to inspire.
We believe your brands deserve brand systems that honor this powerful story.

Project Overview

To honor and elevate this story, Snipes Mountain Ranch and Natural Selection Farms need more than visual fixes.

You deserve brands that feel rooted and refined.
Logos polished for clarity and confidence.
Identity systems that extend consistently across every medium.
Displays and packaging that carry your story into the world.

A strong identity system is more than stationery — it is the foundation for every future project, from packaging and displays to apparel and digital tools. When your identity is clear and cohesive, every next step builds more smoothly and effectively.

Walla Walla Creative specializes in these kinds of grounded, layered identity systems—
blending strategic clarity with design that endures.

Scope of Work

Creative Brief
We begin with a creative brief — a structured process that ensures clarity and alignment before design begins. Together we’ll explore:

  • Goals — what success looks like for Snipes Mountain Ranch and Natural Selection Farms today and in the years ahead.

  • Audiences — who you’re speaking to, from wholesale buyers and retail partners to families who want quality they can trust.

  • Brand Voice & Personality — how each brand should feel when customers encounter it.

  • Visual Direction — early cues for color and style.

  • Key Messages — the central ideas every piece of communication should reinforce.

The result is a roadmap that guides all design work to come — making sure your logos, identity systems, displays, and packaging are consistent, intentional, and rooted in your story.

Logo Polish
We will refine two logos—one for Snipes Mountain Ranch and one for Natural Selection Farms. Each mark will be tuned for clarity, legibility, and flexibility across print, digital, and apparel.

Identity Systems
Each brand will receive a full identity kit: letterhead, envelopes, business cards, note cards, and apparel layouts. While distinct to each business, the two systems will share common elements—creating a visual family connection that strengthens both. This identity will serve as the cornerstone for all other design and marketing projects.

Backlit Trade Show Display
We will design a single-sided backlit trade show display that brings your brands to life at events. The hardware is not included. The display will be $1,985 + tax, delivered. The graphic can be swapped for just $220, allowing you to tailor messaging to different audiences at various events.

Dog Treat Packaging
We will design packaging for Snipes Mountain Ranch’s new dog treat line. This will include:

  • A flexible base bag design

  • Sticker variations with barcodes, one for each flavor

Production of bags and stickers will be quoted separately once the design is complete.

Insulated Meat Delivery Bags
We will provide a separate quote for insulated meat delivery bags for Snipes Mountain Ranch when you are ready.

Project Timeline

Week 1: Creative brief
Weeks 2–3: Logo refinements
Weeks 4–5: Identity systems design
Weeks 6–7: Trade show display and dog treat packaging design

Investment

The investment for this foundational process is $7,920, plus the cost of the backlit display hardware. The investment reflects approximately 66 hours of senior creative work at a standard $120 per hour.

Payment terms:
50% due at project start
25% on delivery of identity system proofs
25% on delivery of packaging & display design proofs

Why Walla Walla Creative

We specialize in delivering enterprise-level polish with a craftsperson’s care.

By blending strategy, design, and production, we help story-rich brands like yours communicate with clarity and confidence.

From ranch and orchard to marketplace and table, our goal is to elevate what you already do best—making sure your story is told beautifully, consistently, and powerfully.

Next Steps

If this outline matches your vision, we’ll confirm scope and timeline and begin the creative brief process.

CONTACT

David Mumm
Creative Director, Walla Walla Creative Co.
(509) 386‑9334