Sherwood Trust

We Build Community Together.

The new Sherwood Trust brand grows directly out of the creative brief’s central idea:

We build community together.

That idea guided every decision—from the mark’s geometry to the color tone. The result is an identity that looks forward to the future while honoring the legacy of Donald and Virginia Sherwood, whose vision continues to shape the Valley.

The Brand Reflects Sherwoods’ Legacy

Donald and Virginia Sherwood were deeply influenced by mid-century design—its architecture, furniture, and clean visual language. The new logo reflects that sensibility through simple geometric shapes, balanced proportions, and a mid-century-inspired palette of natural, grounded colors. The design feels timeless rather than trendy: rooted in the Sherwoods’ era of optimism and community building, yet refreshed for the next generation of leadership.

Each Element of the Brand Suggests the Trust’s Ongoing Impact

• Interconnected impact: The overlapping forms within the logo imply a Venn diagram, symbolizing how Sherwood Trust brings people and organizations together to find shared purpose. Each intersection represents collaboration—where ideas, resources, and leadership converge to create something new and larger than any one effort alone.

• Catalytic Support: The layered, radiating forms suggest momentum and systems change, showing how one investment sparks many.

• Transparency and accessibility: The open composition—without barriers or enclosures—embodies Sherwood Trust’s clear, welcoming, and transparent way of working.

The Brand’s Emotional Resonance

Above all, the identity conveys a sense of belonging, confidence, and connection. It embodies the feeling that we’re in this together—each grant, each partner, each project adding to the larger fabric of community.

The Brand Looks Forward

This identity honors the Sherwoods’ legacy while looking confidently forward. As the Trust continues to invest in people and projects, the brand will serve as a visual reminder that we will introduce more connections and build a stronger community for everyone.