Sherwood Trust

 

Comprehensive Brand & Website Redesign Proposal

July 31, 2025


Project Overview

Sherwood Trust has an extraordinary impact on the Walla Walla Valley, supporting nonprofits, fostering leadership, and creating a sense of belonging in the community. This project will modernize your brand and website, providing a cohesive visual identity, streamlined communication tools, and resources for grant applicants. Our goal is to reflect your mission of collaboration, equity, and community empowerment in every touchpoint.

We propose a comprehensive brand and website redesign package that includes:

  1. Visual brand refresh with logo, stationery, and garment designs.

  2. Squarespace website redesign with a mobile‑first approach.

  3. A professionally designed 40‑page grant applicant info booklet.

Our goal is to ensure Sherwood Trust has a professional, approachable, and future‑ready presence both online and in print.


Creative Brief Process

Before beginning design work, we will develop a detailed creative brief to align the project with your goals and audience. This process includes:

  1. Stakeholder Discovery Session – We meet with your team to understand your mission, values, and communication priorities.

  2. Audience & Brand Assessment – Identify primary and secondary audiences, key messaging, and desired brand perception.

  3. Competitive & Peer Review – Evaluate similar foundations to highlight opportunities for differentiation.

  4. Summary Brief Document – Deliver a concise guide that informs logo design, website layout, and print collateral.

This upfront process ensures that all creative work is strategic, cohesive, and aligned with your goals.


Scope of Work

A. Branding & Visual Identity

  • Logo Design / Refresh

    • Design a modern and versatile logo reflecting community impact and trust.

  • Mini Brand Guide

    • Color palette, typography, and use guidelines.

  • Stationery Set

    • Business card, letterhead, envelope, notecard, and email signature.

  • Garment Design

    • Three staff garment designs (e.g., embroidered polos, jackets, and hats).

B. Website Redesign

  • New Site Architecture (eight to twelve Pages)

    • Home, About, Grants, Leadership, Resources, News, Contact, Events, and additional program pages.

  • Modern, Responsive Design

    • Mobile‑first and SEO‑ready.

  • Content Integration

    • Upload and formatting of your existing content and images.

  • Resource Hub & News Section

    • Easy‑to‑update sections for nonprofit tools and announcements.

  • Staff Training

    • Two one-hour sessions to teach updates and management.

C. Print Collateral

  • Forty-Page Grant Applicant Info Booklet

    • Explains grant guidelines, process flow, FAQs, and success stories.

    • Designed and printed by Walla Walla Print Co., with a digital PDF version for web use.

    • Note: Printing 500 copies of the 6x9” saddle-stitched booklet on matte paper will cost approximately $2,500 + tax.

  • Stationery & Garments

    • Designed, produced, and delivered by our team.

    • Note: Price will depend upon design, paper, and quantity.


Project Timeline

Estimated Duration: eight to twelve weeks

  1. Discovery and Strategy: one to two weeks

  2. Branding and Stationery: two to three weeks

  3. Website Design and Build: three to five weeks

  4. Info Booklet Design and Production: three to five weeks (overlapping website phase)

  5. Final Testing, Training, and Launch: one week


Investment

  1. Logo and Mini Brand Guide Design: $3,000

  2. Stationery and Garment Design: $1,500

  3. Forty-Page Grant Applicant Info Booklet Design: $6,000

  4. Squarespace Website Design: $6,000

Total Project Investment $16,500

Ongoing website maintenance: $180/month. Includes one hour of labor, web, and email hosting.


Next Steps

  1. Approve the proposal and submit 50% percent deposit to begin.

  2. Schedule the discovery sessions and content review.

  3. Begin branding and sitemap development.

CONTACT:

David Mumm

Creative Director, Walla Walla Creative Co.

(509) 386‑9334


Our team is eager to partner with the Sherwood Trust to elevate your brand and amplify your impact across the Walla Walla Valley.