Groundwork Electrical


Identity Package

Business card, letterhead & envelope, notecard & envelope.

Approved Design

Alternate Designs

 

Apparel

Jacket Embroidery

T-shirt Embroidery

Alternate Option T-shirt Screenprint

Cap Embroidery

 
 
 

 Email Signature

Two Options. Set image to original size after placing in an email.

 
 
 

 Sprinter Signage

 

 Logo Design

Final Logo

 

INITIAL LOGO DEVELOPMENT

Finalists

Three badge designs. Multiple type arrangements.
(Any badge will work with all type arrangements.)

 

Initial Presentation

We discovered early on that the word “groundwork” isn’t easy to read at a glance, so most of the designs attempt to help improve legibility by segmenting the compound word with color, capitalization, graphical element, or line break.

We’ve landed on a color scheme (bright red on black/white/gray), font (simple bold geometric sans-serif), and a few general concepts to focus on. The logos are shown in no particular order other than that we’ve put ones we kind of like at the top of each of the five sections: Connection, Polarity, Wiring, Power Source, Ground.

1. CONNECTION

Strength: Focuses on the physical aspects
Challenge: Potentially not serious enough

2. POLARITY

Strength: Focuses on a generally understood electrical concept
Challenge: Voltage differential is kind of the opposite of ground

3. WIRING

Strength: Focuses on something people see
Challenge: Legibility issues (ork)

4. POWER SOURCE

Strength: Focuses on the customer’s point of interaction with your product
Challenge: A little whimsical?

5. EARTH / GROUND

Strength: The actual concept in the name
Challenge: Symbols either literal/simple (arrow) or obscure (earth ground)